EIT
The challenge
Eastern Institute of Technology (EIT) needed a campaign that would boost engagement after a key event they held for their training courses. This is a highly competitive industry and students make considered decisions based on a number of marketing touchpoints and their own research. Staying top of mind – with relevant messages and offers is key.
REACH solution
REACH designed a digital retargeting campaign that would get their brand and messaging in front of the same audiences who attended the event, but at home on their devices after the event was well over.
The outcomes
EIT saw a good lift in social media traffic as well as a lift in enquiries. They have indicated interest in running this type of retargeting campaign again to ensure traditional media campaigns and events reach their maximum potential.
Scope of Work
Industry
Find out about more of our Work
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