Pearce Brothers
The challenge
Pearce Brothers is a used car group based in South Auckland. The decreasing economy and people being conservative with their spending has been a big challenge. They have also faced an increase in competitors since COVID.
When searching for their industry on Google they were seeing their competitors coming up first.
REACH solution
REACH approached Pearce Brothers after identifying zero brand presence across the web. By targeting relevant demographics, in-market audiences and locations, a paid advertising plan was put in place to advertise on Google, Trade Me and other automotive industry related websites.
The outcomes
Increase in website traffic and foot traffic in store. Increase in brand awareness, with customers mentioning they saw their ad on Google. Increase in customers looking to sell their cars.
Scope of Work
Industry
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