Breaking the Mould of Marketing by Going Rogue

Why Printed Marketing is the Secret Weapon to Elevating Your Digital Campaigns

At REACH, we’re not afraid to have a bit of fun. Our latest campaign, Going Rogue, takes a cheeky swipe at the myths surrounding letterbox marketing. You’ve probably heard it before: “Print is outdated.” But we’re here to prove that idea wrong — and have a laugh while doing it.

Featuring a quirky “cupboard boy” character, the campaign follows a weary marketer burnt out by the constant grind of digital-only ads. She discovers the magic of tangible, creative printed marketing, guided by her unusual new friend. Through this playful journey, we bust the myth that print is past its prime and reveal how combining letterbox and digital marketing can make a serious impact.

In tough times, the brands that succeed are those that craft emotional, engaging messages that last — not just fleeting offers. Print doesn’t just survive in this new landscape, it thrives as digital’s perfect partner.

So, if you’re tired of endless scrolling and low click-through rates, check out our latest video. Going Rogue might just change how you think about marketing.

Ready to go rogue? Let’s talk about how REACH can create a multi-channel campaign that cuts through the noise and delivers results. Contact us today.

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