More than 3000 NZ brands use data-driven letterbox campaigns alongside their digital marketing. Why? Because it works.
.avif)
.avif)
From strategy to targeting, design, print and distribution – heck we can even add a social media or mobile targeting layer into your campaign as well.
The way we do Letterbox helps our customers get more market share, and more sales. This is about getting your brand into the right households, the right hands and the right heads.
Campaigns with a traditional media component can drive up to 74% more market share (Binet & Field Study)
More than 55% of those who see your letterbox campaign will visit your website or physical store (Roy Morgan Research 2019)
Reach right across NZ, or just one suburb, in as little as 3 days
From retail to car yards and rural services, businesses love the straight up approach to their Letterbox and Digital Campaigns. Check out some feedback.
Drive your brand or offer awareness and reach nationwide within 3 days. Or get super targeted to only certain areas.
How many Kiwis could be holding your brand in their hands and taking it into their home.
NZ companies are leveraging letterbox alongside their digital advertising every week.
People talk and word of mouth is one of the most powerful purchase influences.
"We've achieved remarkable results, including impressive market share in the local markets and the sale of over 80 houses in a single month. The 7-year partnership with REACH has greatly contributed to our success. Our letterbox campaigns have proven instrumental in elevating brand awareness and establishing a strong market presence."
Betty Shao - Barfoot & Thompson, Epsom
Learn More
Beef up your local profile as a real estate agent.
Communicate the upcoming sale for a store.
Drive customers to your new restaurant or offer incentives and specials.
The farming sector love helpful stuff through their Letterbox.
Consumers love brands that get creative, surprise them, delight them, and entertain them. Physical mailers can do an awesome job of positioning your brand as a cool, relevant, and modern option to improve lives and bring joy.
.avif)
3 trees are planted for every one that is cut down for paper. All of our print partners are hand selected for their ethical and sustainable forestry practices.
Make your mailer sustainable. Print your campaign with us and rest assured it's eco-sourced and you can even level up with non-toxic inks and recycled papers.
Egg cartons from overruns. Any over production goes straight to Huhtamaki, our partner in the eco waste space.
25+ years understanding NZ neighbourhoods at a data level means we can target your campaign to the right households. Demographics, store radius, shopping preferences. We do things targeted around here.
Learn More
.svg){kind=small}
Letterbox and digital advertising are the perfect complement: studies show up to 74% increase in market share by running them together.
Shoppers will buy more from you when you run a campaign that includes both letterbox and digital marketing together.
Shoppers read a mailer and go online (over 55%!)and letterbox provides powerful reinforcement (remaining in the home for up to2 weeks!) after someone has seen your digital ad.
When it comes to letterbox marketing, many treat it as a 'one and done' campaign. Regular cadence and frequency is a MUST. Smart companies run a campaign, learn, refine and run again (rinse and repeat). Here's a handy checklist to make sure your next letterbox campaign is a hit!
Yes! 50% of readers will visit a stores website after receiving their mailer.
After a FREE marketing consultation to gather info about your biz and the needs of your campaign our team will customise a solution for you. We target your perfect customers in the areas you want to be seen and our team of 3000+ walkers will hand deliver your marketing to each and every letterbox. We are an end-to-end service so we don't just target and deliver, we can also design and print your mailer. Chat to one of our creative experts today!
Sure is! Chat to us today to get the most value out of your letterbox marketing spend.
With bills and statements going digital, our letterboxes are now reserved for packages and captivating printed marketing, making it a surprise and delight experience for consumers.
Research shows 55% of kiwi readers will keep a physical mailer for up to two weeks. Kiwis read mailers for research (seeking information, comparing prices etc.), Inspiration (discover new products or inspiration for gift buying), To unwind (24% say "when I read a catalogue it has my FULL attention... unlike my device), It's useful (60% find it more useful than other forms of advertising), to save (63% read mailers to save money). It is a great form of 'free' marketing as 70% of readers tell someone about a product or service they have seen.
Yes. Regenerative forestry and sustainable commitments from all our print and production partners are now in place - even including the options of vegetable inks, recycled paper and sustainable ways to dispose of excess paper waste.
Sure is. You can target your campaign to the same audience in both physical and digital marketing. Reinforcing your mailer with digital messaging.
100%. The letterbox is a doorway into the home, the heads and the hearts of your perfect customers. What other channel gets you pride of place / 1st class ‘real estate’ on the fridge or coffee table for weeks on end? None. Humans are statistically bored and apathetic about marketing, all of us being bombarded with more than 4000+ digital messages a day. We crave something real. Physical. Tangible. 60% of kiwi readers will purchase something from it each week!
Absolutely! 73% of consumers use multiple channels to shop so why wouldn't you use multiple channels to market to them. Research shows that for every channel you add to your campaign there is an uplift in performance of 30%. A saturated digital market and consumer apathy can make it difficult for your message to get cut-through.
Yes. Knowing your target audience at a demographic level - age, gender, location etc. is great but what about their shopping habits, time of day they shop, preference of brands, when they visit your store or your competitors store. These are all insights that allow you to truly build campaigns that cut through noise and postion your business strongly in the minds of consumers. You can use a combination of your own, existing data or available 3rd party data.yes.
%20(1).avif)
We often write intelligent articles, create checklists and post about NZ brands doing great marketing
A quirky, creative bunch with one thing in common...helping grow the backbone of NZ business. Check us out, we don't bite.
I enjoy working at REACH because it's a fun and supportive environment. The team is great, the work is interesting, and there's always room to grow. It's a place where I feel valued and motivated to do my best every day.
Being able to work with some of New Zealand's largest publishers and brands to support their customers in a meaningful way.
I like working at REACH because it gives me the opportunity to meet lots of interesting kiwi business folk - from start-ups to SME's to enterprise companies. Helping them overcome challenges and realise opportunities for growth spins my wheels.
I love the creativity and innovation that permeates throughout our people and culture, and then how that delivers for our customers
The Reach values strongly underpin and foster a culture that celebrates curiosity and innovation.
I love working at REACH as it never stands still, the team is always pushing for great things with our customers and there is a real investment in how we partner with our customers for success.
4-00_00_42.avif)
